"What Becomes A Legend Most?"

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broadwaybabytn
#1"What Becomes A Legend Most?"
Posted: 5/13/12 at 4:51pm

To me, these Blackglama ads exuded elegance throughout their run. Because of the general attitude towards furs today, they are no longer produced the same way, but they honored many legends, and, especially in the early years of the campaign, Broadway legends in particular. I'll post as many as I can find, as I think they were really lovely.

The first one, shown with this post, is a 1968 photo of a young Barbra Streisand.

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broadwaybabytn
#2re: "What Becomes A Legend Most?"
Posted: 5/13/12 at 4:52pm

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In the same year, Judy Garland was honored.

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broadwaybabytn
#2re: "What Becomes A Legend Most?"
Posted: 5/13/12 at 4:53pm

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Lauren Bacall was also one of the women featured in the 1968 campaign.

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broadwaybabytn
#3re: "What Becomes A Legend Most?"
Posted: 5/13/12 at 4:54pm

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Carol Burnett's personality shines through in this 1972 photograph.

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broadwaybabytn
#4re: "What Becomes A Legend Most?"
Posted: 5/13/12 at 4:56pm

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1970- Evidently, Rosalind Russell didn't catch the memo that "no one kicks higher than Angela."

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broadwaybabytn
#5re: "What Becomes A Legend Most?"
Posted: 5/13/12 at 4:56pm

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Merman looks stunning in this 1972 photograph.

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broadwaybabytn
#6re: "What Becomes A Legend Most?"
Posted: 5/13/12 at 4:58pm

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Carol Channing in all of her quirky beauty - 1972.

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broadwaybabytn
#7re:
Posted: 5/13/12 at 4:59pm

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That same year, Channing's final replacement as Dolly, Pearl Bailey, posed for the series.

EDIT: It has been pointed out that Merman was, in fact, Channing's last replacement as Dolly. Bailey was somewhere in between, but played a return engagement in the role in 1975, five years after the original production closed shop. In 1978, in another return engagement, Channing returned to the role!

Updated On: 5/13/12 at 04:59 PM

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broadwaybabytn
#8re: "What Becomes A Legend Most?"
Posted: 5/13/12 at 5:00pm

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In 1973, a young Liza Minnelli is captured. The resemblance to her mother, as always, is striking.

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broadwaybabytn
#9re: "What Becomes A Legend Most?"
Posted: 5/13/12 at 5:02pm

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Mary Martin, in 1975, shows off the youthful spunk that made her so marvelous as Peter Pan and Nellie Forbush.

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broadwaybabytn
#10re: "What Becomes A Legend Most?"
Posted: 5/13/12 at 5:03pm

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In 1978, Helen Hayes, the First Lady of American Theatre, posed.

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broadwaybabytn
#11re: "What Becomes A Legend Most?"
Posted: 5/13/12 at 5:04pm

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Angela Lansbury, then appearing in Sweeney Todd, looks wonderful in this 1979 photograph.

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broadwaybabytn
#12re: "What Becomes A Legend Most?"
Posted: 5/13/12 at 5:05pm

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Julie Andrews in a 1982 photograph, reminiscent of Victor/Victoria.

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#13re: "What Becomes A Legend Most?"
Posted: 5/13/12 at 5:07pm

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Jessica Tandy, during a wonderful career revival, in 1991.

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broadwaybabytn
#14re: "What Becomes A Legend Most?"
Posted: 5/13/12 at 5:08pm

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Tommy Tune, one of a very few men who posed for the series, in 1994. The last photograph I will post here for now.

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EricMontreal22
#15re:
Posted: 5/13/12 at 5:12pm

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I've always loved the Martha Graham/Rudolph Nureyev/Margot Fonteyn one

I thought they were trying to revive the campaign, with some controversy, with Janet Jackson's ads--certainly some of them are based on the 60s/70s images although IMHO not as stylishly shot.

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Gypsy9
#16re:
Posted: 5/13/12 at 5:18pm

What a wonderful collection of photographs of Broadway's best in mink. I remember those photos as they came out.

Incidentally, Channing's final replacement as Dolly was Ethel Merman, not Pearl Bailey.


"Madam Rose...and her daughter...Gypsy!"

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broadwaybabytn
#17re:
Posted: 5/13/12 at 5:20pm

I think that was the aim of the Janet Jackson and Gisele Bundchen ads, as well as others like them, but to me, the star power of the "legends" depicted has dropped a bit. It's also no longer an annual series, and the photography isn't, to me, as attractive, or as incredible at capturing the personality of the star sitting for the portraits.

Ah, thank you for the correction about Bailey and Merman. Last night I was watching the "Carol Channing & Pearl Bailey On Broadway" DVD, which is fantastic, and I must have gotten that misconception into my head.
Updated On: 5/13/12 at 05:20 PM

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EricMontreal22
#18re:
Posted: 5/13/12 at 5:28pm

Oh I completely agree with all you say about the modern campaigns. I admit I'm not a fan of fur, but regardless I agvree that times have changed, and they can't be recaptured.

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broadwaybabytn
#19re:
Posted: 5/13/12 at 5:33pm

I'll agree with you there, Eric. I detest seeing people wear fur, but I can't help loving these.

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EricMontreal22
#20re:
Posted: 5/13/12 at 5:34pm

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They even helped promote flop musicals!