According to the NY Post, the Times Square Alliance has plans to light up Restaurant Row with new signs and lighting at 8th and 9th Avenues on 46th Street in the hopes of bringing more business to the 34 restaurants in the area.
Restaurant owner James Marchignoli commented: 'The problem is, Times Square has taken business away from us - period. Will a sign help? It may. But when Times Square closed traffic and opened cafes and mobile carts, that stopped traffic on this side. Business is going the other way, and there are so many chains, Bubba Gump, Olive Garden, there are so many more places over there - it's like Disneyland.'
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The Times Square Alliance, founded in 1992, works to improve and promote Times Square - cultivating the creativity, energy and edge that have made the area an icon of entertainment, culture and urban life for over a century.
In addition to providing core neighborhood services with its Public Safety Officers and Sanitation Associates, the Alliance promotes local businesses; encourages economic development and public improvements; co-coordinates numerous major events in Times Square (including the annual New Year's Eve and Broadway on Broadway celebrations); manages the Times Square Visitor Center; and advocates on behalf of its constituents with respect to a host of public policy, planning and quality-of-life issues. The Alliance's district covers most of the territory from 40th Street to 53rd Street between 6th and 8th Avenues, as well as Restaurant Row (46th Street between 8th and 9th Avenue).