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Theatre Community Reacts to Disparaging Wells Fargo Ad
By: Ashlee Latimer Sep. 03, 2016
Update Saturday September 3rd 6pm - Wells Fargo Responds to Broadway Outry and Readers Sound Off - Click Here
Following in the footsteps of AT&T and Old Navy, Wells Fargo has become the latest business to draw the ire of arts professionals for running an advertisement that portrays the pursuit of the arts as inferior to sports and the sciences. The ad shows images of two different teens working on experiments as part of Wells Fargo's marketing for their upcoming Teen Day. The first is accompanied by the text, "A ballerina yesterday. An engineer today," while the second reads, "An actor yesterday. A botanist today." Both images are then followed by the sentence "Let's get them ready for tomorrow," printed in italicized letters.
See the original ad below:
Members of the professional theatre community have taken to social media to express their outrage at the continuation of the arts being devalued in favor of "more lucrative" pursuits:
Apparently @WellsFargo doesn't think that an actor or a ballerina require any work at all! Shame pic.twitter.com/BZyLZOQmUw
- Cynthia Erivo (@CynthiaEriVo) September 3, 2016
I'd suck at botany. But as long as @WellsFargo can help me realize my dream...!
- Will Chase (@WillChaseMe) September 3, 2016
Patronizing much?
https://t.co/uDM1zVT8ct
...and tomorrow, an apology from @WellsFargo for denigrating the legitimate dreams of young artists everywhere? pic.twitter.com/Er2pAIOfFj
- Benj Pasek (@benjpasek) September 3, 2016
Dear @WellsFargo: This ad stinks. Sincerely, An actor whose mortgage you hold #theatre #dance #grownupscanbeactors pic.twitter.com/Jk2amZShGh
- Jeff Kready (@JK_Ready) September 3, 2016
*whispers. We make more money than your botanistttttttttttt
- Chris McCarrell (@ChrisMzCarrell) September 3, 2016
Wells FarGoooooo... awayyyyyyy. pic.twitter.com/4z3RbsJXwh
This is an ongoing story and BroadwayWorld will keep you updated as more news develops.
Update Saturday September 3rd 6pm - Wells Fargo Responds to Broadway Outry and Readers Sound Off - Click Here
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