THE LION KING Celebrates Second Sold-Out Engagement in Appleton
Disney's THE LION KING is celebrating its second sold-out engagement in the Fox Cities, which concluded on Sunday, May 5 at the Fox Cities Performing Arts Center. The triumphant four-week return grossed over $4.7 million at the ticket office and entertained more than 61,000 patrons during 32 performances. The award-winning musical's six-week Wisconsin premiere engagement in 2007 played a sold-out run at the Fox Cities P.A.C.
It is estimated that the Fox Cities engagement of THE LION KING generated a $16.5 million economic impact to the area from travel, hotels, restaurants, parking and other businesses patronized by both theatergoers and production staff. This figure is based upon a 2009 Touring Broadway League report which found that, on average, Broadway tours contribute an economic impact 3.5 times the gross ticket sales to the local metropolitan area's economy. "We were thrilled to bring this incredible production back to the Fox Cities during our 10th Anniversary Season," said Fox Cities P.A.C. Executive Vice President Maria Van Laanen. "THE LION KING's popularity attracted new audiences and introduced the next generation of theatergoers to the performing arts, all while providing a significant impact to the local economy."" We are so pleased to not only return to the Fox Cities but to also be a part of the Fox Cities Performing Arts Center's 10th Anniversary Season," said Jack Eldon, vice president, domestic, Disney Theatrical Productions. " We congratulate the Fox Cities Performing Arts Center on this milestone and thank the community for once again embracing THE LION KING so warmly."
The North American tour production of THE LION KING has been seen by more than 14 million theatergoers and grossed over $983 million to date. After 11 years on the road, THE LION KING continues to celebrate unparalleled achievements and delight new audiences throughout North America.
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