One of Broadway's leading advertising agencies, SpotCo, has announced that it will launch a new division, which will offer added value marketing services, including sponsorship acquisitions, strategic partnerships, groups sales management, promotions and grassroots marketing. The creation of this new division marks SpotCo as the only advertising agency on Broadway to offer a complete range of services to its clients through media strategy, interactive, broadcast, and added-value marketing campaigns.
Broadway marketer Nick Pramik will lead the new venture in providing these services to producers of live entertainment in New York City and on tour across North America. Prior to joining SpotCo, Pramik was the Vice President at Type A Marketing, helping to shepherd the marketing campaigns for a variety of shows including this season's The Addams Family, American Idiot, A View from the Bridge, Finian's Rainbow, Promises, Promises and the Tony Award-winning musical Memphis.
SpotCo is one of today's leading entertainment advertising agencies, known for creating innovatively conceived, strategically inspired, and elegantly designed campaigns that not only get attention and build buzz, but also deliver results. In June 2010, SpotCo's clients took home 19 of the 26 Tony Awards, including the four "BEST SHOW" categories - Best Play, Best Play Revival, Best Musical, and Best Musical Revival.
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