Spice Girls Inspired VIVA FOREVER Moves Forward

The Spice Girls' first album, Spice, sold more than 23 million copies worldwide, becoming the best-selling album by a female group in music history. They have sold 65 million records worldwide with only four albums and twelve singles, making them the most successful British band since The Beatles and the best selling girl group of all time. Measures of their success include international record sales, a 2007/2008 reunion tour, merchandising, record breaking achievements, iconic symbolism such as the Union Flag dress, "Girl Power", a box office hit movie Spice World and their nicknames.

Possibly as early as 2012, the Spice Girls could make their mark as a group on another medium: in a musical. The Daily Mail's Baz Bamigboye reports that director Marianne Elliot is on board to direct VIVA FOREVER, the show in the works inspired by the Spice Girls.

MAMMA MIA producer Judy Craymer explained earlier in January, "It has a glimpse of the underbelly of TV talent shows, an invented show, and a little bit of comedy romance." She went on to comment, "We live in a world dominated by people wanting to be famous. What they (the Spice Girls) did was before those shows became really what they are, and before the world become slightly obsessed by such shows."

As BroadwayWorld previously reported, Craymer has announced an agreement with Simon Fuller's XIX company, The Spice Girls and Universal Music under which Judy Craymer Productions will create and produce VIVA FOREVER.

This is not a tribute show, but it will harness the distinct personality of The Spice Girls to create a musical that celebrates the energy and excitement of the biggest girl-band of all time. Read the Daily Mail article here.