Sofa Snark: U2 Goes 'Crazy' For Animation

James Sims hasn't figured out what's more entertaining, Hollywood buzz or Broadway chatter. So he's decided to start blogging about both. Sofa Snark is an entertainment biz blog covering everything from prime-time TV to Broadway reviews. If you can figure out anything that falls in between, he's bound to have an opinion about that too. As a Senior Editor at BroadwayWorld.com, and with gigs at "Entertainment Tonight" and the Hollywood Reporter under his belt, he's ready to unleash his wit on the world, one blog at a time.

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While U2 travels around Europe on the first leg of their 360 Tour, director David O’Reilly has released the band’s latest music video for “I’ll Go Crazy, If I Don’t Go Crazy Tonight.” Film fans might recognize O’Reilly for his short film, “Please Say Something,” which earned him the Golden Bear at the 2009 Berlinale. The director also earned some Internet credibility for his “Octocat” videos.

As I haven’t watched MTV for music videos since the late ’90s, I have no clue if this latest one is making the television rounds, but with HD video prominent online, it really doesn’t matter. This video is unlike anything U2 has ever done before, mostly because the band isn’t featured at all in it, other than their song. It’s a completely animated story with art direction by Jon Klassen.

The music video’s concept uses “I’ll Go Crazy” to “create multiple, parallel stories about people who decide to make a change in their lives.”

U2 – I’ll Go Crazy If I Don’t Go Crazy Tonight from David OReilly on Vimeo.

Next up for U2’s Bono and The Edge is the Broadway musical “Spider-Man Turn Off the Dark,” as the two penned all of the show’s music.  Bono last worked with the show’s director, Julie Taymor, on the movie “Across the Universe.”  With Evan Rachel Wood and Alan Cumming set to star in the musical, and Bono and The Edge’s involvement, “Spider-Man” has the potential for blockbuster status.  Meanwhile, U2 will continue the “No Line on the Horizon” tour.