Today, DanceOn debuts its first original show as part of YouTube's original channels offering titled "D-trix Presents Dance Showdown." This new weekly interactive dance competition show features YouTube's biggest names, battling for the title of 'Dance Showdown Champion' and $25K with the help of world-class choreographers like Tabitha & Napoleon D'Umo. Viewers can tune in every Thursday on YouTube.com/DanceOn for new episodes and to vote for their favorite contestants.
We have the first episode here!
Presented by 'America's Best Dance Crew" judge D-Trix, "Dance Showdown' infuses the formats of America's favorite dance shows with a twist of interactivity exclusively for audiences on YouTube. Following the first performance on Thursday, April 19, the YouTube audience will have a week to vote for their favorite contestants, and who will ultimately become the first 'Dance Showdown Champion.' The final episode, which airs on Thursday, May 24, will officially announce the Dance Showdown' winner.
"Dance is a staple in today's mainstream pop culture on television, in video games, and certainly online so we're excited to unite YouTube creators and America's favorite choreographers with an online dance program that puts voting in the hands of our YouTube audience," said Amanda Taylor, Founder and CEO of DanceOn. "From hip hop to dubstep, viewers will be thrilled by the unique dance routines as well as the trials and tribulations these entertaining personalities face as they compete for the 'Dance Showdown' title."
The full cast of superstar choreographers, mentors and dance partners include "So You Think You Can Dance" winner Lauren Froderman, star of E's "The Dance Scene, Kherington Payne, 2012's Superbowl Halftime Show choreographers, Napoleon and Tabitha D'Umo, Beyonce's lead dancer, Bryan Tanaka, and dancing prodigy of YouTube fame Ian Eastwood.
DanceOn is championed by superstar partners like Madonna.
DanceOn will unveil a schedule of daily and weekly programming that will captivate the dance-loving community and fans, as part of YouTube's Original Content Initiative. The DanceOn network currently reaches 11 million monthly unique viewers and has delivered over 24.5 million video views monthly.
DanceOn's lead investors include Allen DeBevoise, CEO of Machinima - the second largest brand on YouTube with over 1 billion monthly video views - and Guy Oseary, principal of Untitled Entertainment and manager to top celebrities including Ashton Kutcher, Penelope Cruz, and Blake Lively.