Judy Craymer, producer of the global smash-hit musical phenomenon MAMMA MIA! today announced that the new musical, VIVA FOREVER! will open at the PICCADILLY THEATRE in London's West End in perfect time for Christmas. VIVA FOREVER! will preview from Tuesday 27 November and officially open on Tuesday 11 December 2012. All of the pop group's original stars were on hand today to celebrate the new musical's launch, and you can hear what they had to say about the new show below!
With songs from the incredible Spice Girls, Judy Craymer has assembled a creative team that includes script writer Jennifer Saunders (Absolutely Fabulous, French & Saunders) and director PAUL GARRINGTON to bring the fresh, original story of VIVA FOREVER! to the stage.
VIVA FOREVER! tells the story of a beautiful, talented girl and her best friends who get swept up in the obsession of today's TV celebrity culture. As she follows her dream, the musical charts her journey into the world of overnight fame and its impact on her relationships with her mother and the friends she thought she'd have forever. From London to Spain and back again, as they confront the bitter reality of fame and as the world judges her, she and her mother learn to empower themselves and be who they really want to be.
For further information please visit http://www.vivaforeverthemusical.com/