These so called "Happy Tears" shoot through our veins like free flowing dopamine and leave us comfortably cringing. The prints, cuts and materials from this collection are reminiscent of the feeling of coming home and at the same time letting go. This intimately familiar laugh echoes through our memories and seizes us suddenly and unexpectedly - whether we want it to or not. This power is reflected in Zigerli's collection. The harmonic assortment surprises with its practicality, details and colors that make ones pulse race.
Since his first collection, Julian Zigerli has produced new collection videos for every season. In collaboration with new directors for each video, the idea is to use the video as a creative output to translate the concept and idea of a collection on a visual and more experimental level.
The concept behind the collection video was to develop a true cross-border collaboration between not only different artists, but also between different film genres. While staying true to the fashion video essence of creating an intense aesthetic experience, the aim was to be as narrative and cinematic as possible. Testament to this ambition is the stunning cameo of actor Alan Cumming who agreed to back this project and bring his own twist to the look and feel of this beautifully shot short film.
Shot on location and with the kind support of The Empire Hotel New York.
Julian Zigerli was born and raised in Switzerland. At the age of 20 Julian left for Germany to study fashion design at the University of Art Berlin (UDK). After graduating in 2010 he returned to his roots in Switzerland and founded his own label: 'Julian Zigerli'. Martin Monk, born 1985, is a Berlin-based artist. He studied history, literature and philosophy in London, Paris, Potsdam and Berlin. In addition to his passion for documentary and portrait photography he has written and directed several live-action shorts. He looks forward to developing his commercial portfolio in 2013.