Playwrights Horizons Sets Live for Five Ticket Initiative
Playwrights Horizons has announced the creation of Live for Five, a new initiative as part of the theater company's Arts Access program, which allows the institution to reach out to those who may not be able to afford the cost of a full-price theater ticket.
Through an online lottery, Live for Five will make available $5 tickets for the first preview performance of each Playwrights Horizons production. Theatergoers will be able to enter the lottery via the Playwrights Horizons website approximately one week prior to the performance, with winners of the lottery announced two days prior to the performance via email.
The program will debut with the first preview of the company's 2007/2008 season opener, 100 Saints You Should Know. The World Premiere of a new play by Kate Fodor and directed by Ethan McSweeny, the production will play its first performance on Friday evening, August 24 at Playwrights Horizons' Mainstage Theater (416 West 42nd Street). Featuring two-time Tony Award nominee Lois Smith, two-time Emmy nominee Janel Moloney, Obie Award winner Jeremy Shamos, Zoe Kazan and Will Rogers, the play will have its official opening on Tuesday, September 18 at 7PM and continue through Sunday, September 30.
Details for the lottery are as follows: beginning Wednesday, August 15 at 12 noon, theatergoers can enter the lottery by filling out an entry form on the company's home page at www.playwrightshorizons.org. Entries will be accepted up until Wednesday, August 22 at 12 Noon. Winners of the lottery will be notified by email on August 22 with instructions on how to book their $5 tickets. One or two tickets may be purchased for $5 each.
At least 50 tickets will be available for Mainstage shows via the lottery. Live for Five replaces the former "Pay What You Can" initiative.
Reflecting Playwrights Horizons' ongoing commitment to making its productions more affordable to younger audiences, the theater company will continue to offer HOTtix, $20 rush tickets, subject to availability, day of performance only, starting one hour before showtime to patrons aged 30 and under. Proof of age required. One ticket per person, per purchase. The company will also continue to offer student rush $15 rush tickets, subject to availability, day of performance only, starting one hour before curtain to full-time graduate and undergraduate students. One ticket per person, per purchase. Valid student ID is required.
Live for Five, HOTtix, and student rush are just a few of Playwrights Horizons' popular Arts Access initiatives, which allow the theater company to reach out to those who may not be able to afford the cost of a full-price theater ticket.
For subscription and ticket information to all Playwrights Horizons productions, call Ticket Central at (212) 279-4200, Noon to 8 pm daily,or purchase online at the Playwrights Horizons website at www.playwrightshorizons.org.
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