Presented by the all new 2010 Buick LaCrosse and Continental Airlines, the official airline of The Broadway League, the annual free outdoor concert brought together stars and performances from current and upcoming Broadway productions to celebrate the beginning of the new Broadway season. The Broadway League and The Times Square Alliance produced the annual event which was hosted this year by Superior Donuts' star Michael McKean.
Broadway on Broadway kicks off the 2000 - 2010 Broadway season and is produced by The Broadway League and The Times Square Alliance. Broadway on Broadway is proudly presented by Buick LaCrosse Continental Airlines with official sponsor, The New York Times. Additional support is provided by Theatre Development Fund and the Music Performance Fund. IMG Media, the world's largest packager and producer of sports and live event television, is producing Broadway on Broadway for the third time.
