Photo Flash: Paige Davis & Michael Urie Join Cast of IT'S ON! at NYMF

The New York Musical Theatre Festival and Janet Billig Rich & Rebecca Roffman present a staged reading of the new musical IT'S ON!, the T.V. show theme song musical. Readings will take place on Tuesday July 10th and Wednesday July 11th at The Alice Griffin Jewel Box Theatre at the Pershing Square Signature Center located at 480 West 42nd Street. The official opening is Tuesday, July 10th at 8:00 PM. Check out photos of the cast below!

All the songs you remember…one musical you'll never forget!
IT'S ON! uses the theme songs from T.V. shows like True Blood, The Brady Bunch, Charles in Charge, Small Wonder and even COPS to tell the story of Lucy (GREEN) and Charlie (HANLON). Song writing partners since college, Lucy and Charlie finally have been given the chance to record their own theme song for a new T.V. show. Stay tuned to find out if Lucy and Charlie succeed with the help of session singers Whitley Thomas-Harris-Jackson (RALPH) and PJ (HANSEN), and PJ's overzealous mom-ager Babs (STERLING.)

With an amazing ensemble cast of seasoned actors includes Jenna Leigh Green who made her Broadway debut in Wicked and played the role of Libby Chessler on Sabrina the Teenaged Witch; Colin Hanlon, who played Mark in Rent and currently stars in and produces the hit web-series Submissions Only and plays the role of Steven on Modern Family; Curt Hansen, who was in both Hairspray and Next to Normal. Sheryl Lee Ralph, nominated for a Tony for her role as one of the original Dreamgirls; and Mindy Sterling, best known for her character portrayal of "Frau Farbissina" in The Austin Powers Trilogy. And then there is Mort, the recording studio sound technician. On Tuesday at 8pm, Mort will be played by Michael Urie of Ugly Betty and star of the new fall CBS series Partners. On Wednesday at 4:30pm & 8:00pm, Paige Davis of Trading Spaces and the Broadway hit Boeing Boeing, will play the role.

IT'S ON! is a new original musical written by Stan Zimmerman and Christian McLaughlin and directed by Stan Zimmerman. Stan has many notable credits including the writer/executive producer/co-creator of the Lifetime's Rita Rocks as well as writing for the T.V. shows Gilmore Girls, Roseanne, The Brady Bunch Movie, A Very Brady Sequel, Golden Girls and most recently he has set up a single camera comedy pilot, The New Twenty, for ABC Family. Theatrical credits include directing: Entertaining Mr. Sloane (Actors Co.,) BLINK & You Might Miss Me (Asylum Lab/Hwd Fringe, SF Fringe, Vancouver's Chutzpah Festival and Palm Springs,) Spike Heels (Actors Circle), A Tuna Christmas (Asylum,) Gemini (Celebration Theatre) and the music video for All I Want by the band Whore's Mascara (LOGO.) Christian, along with his writing partner Valerie Ahern, have written for Married with Children, Desperate Housewives, Hannah Montana, Hot Properties and the T.V. show Clueless as well as the daytime soaps The Young and The Restless and The Bold and Beautiful. Currently they are writing two projects including Hollywood Heights (starring James Franco) and Jessie (Disney Channel.) They've created and executive produced the show Spyder Games (MTV.) Theatrically Christian has produced and directed The Phacts of Life in LA and he's been praised for his novels, Glamourpuss and Sex Toys of the Gods. Together Christian and Stan have had an amazing journey as writers. Working on It's On! and several other projects including their upcoming film The Homecoming Queen's Going Down and a new comedic play Meet and Greet; Stan will direct both.

Now in its ninth year, the New York Musical Theatre Festival (NYMF) is the largest annual musical theatre event in America and is widely regarded as the essential source for new material and talent discovery. NYMF provides a launching pad for the next generation of musicals and their creators to ensure the continued vitality of one of America's greatest art forms. Hailed as the "Sundance of Musical Theatre," NYMF discovers, nurtures, and promotes promising musical theatre artists and producers at all stages of development, and inspires a diverse audience through vibrant, accessible, powerful new work.

NYMF is the flagship program of National Music Theater Network, Inc., a 501(c) (3) not-for-profit organization. NYMF 2012 is presented in association with BroadwayWorld.com, Production Resource Group, and TheaterMania.com, and is supported by American Eagle Outfitters, Back Stage, BroadwayBox.com, BroadwayInsider.com, Clear Channel Spectacolor, Disney Store Times Square, Fox 5/ WNYW-TV, King Displays, NASDAQ OMX, New World Stages, Next Magazine, PMD Promotions, The Port Authority of NY & NJ, Queerty.com, Thomson Reuters, TheMenEvent.com, Times Square Squared, and Yelp. Major supporters include The ASCAP Foundation, BMI Foundation, Inc., The BWF Foundation, Con Edison, The Nathan Cummings Foundation with the support and encouragement of Jamie Mayer Phinney, The New Musical Development Foundation, The Jerome Robbins Foundation, The Rodgers & Hammerstein Foundation, The Shubert Foundation, and The Theater League. NYMF is supported, in part, by funds from the New York City Theater Subdistrict Council, LDC, by an award from the National Endowment for the Arts, and by public funds from the New York City Department of Cultural Affairs, in partnership with the City Council and from the New York State Council on the Arts, a state agency.

NYMF Memberships, which combine charitable contributions with valuable, flexible ticket packages and perks like early seating, and tickets to individual events, are currently available for purchase at (212) 352-3101 or www.nymf.org.

IT'S ON! plays at The Alice Griffin Jewel Box Theatre at The Pershing Square Signature Center as follows: July 10 at 8pm, July 11 at 4:30pm, and July 11 at 8pm. Tickets are $20 and can be purchased online at www.nymf.org or by calling (212) 352-3101. For more information, please visit www.NYMF.org.