Hublot, the luxury Swiss brand which brings the "Art of Fusion" to watchmaking, just presented the amfAR New York Gala last night February 8, honoring those who have led the global struggle against HIV/AIDS. The black-tie benefit, which was hosted by Sarah Jessica Parker, featured special performances by Janelle Monae and Theophilus London. Check out photos from the event below!
Hublot made its name 30 years ago when it became the first Swiss watch luxury brand to fuse precious metals with functional rubber, sparking a revolution for material innovation and aesthetics. In 2004, Mr. Jean-Claude Biver gave Hublot a great new boost and revolutionized watchmaking with the creation of the "Big Bang", which marked the start of the spectacular success of the brand. In just five years Hublot has become one of the most sought-out high-end watch brands with some of its timepieces making watch history, such as the One Million Dollar Big Bang, All Black Big Bang and Mag Bang watches. In 2008 Hublot was bought by the LVMH group with Jean-Claude Biver as CEO and leading the company's guiding principle of "Fusion," which combines unusual materials such as ceramic, tantalum, magnesium and titanium with a modern version of Hublot's rubber strap.
amfAR, The Foundation for AIDS Research, is one of the world's leading nonprofit organizations dedicated to the support of AIDS research, HIV prevention, treatment education, and the advocacy of sound AIDS-related public policy. Since 1985, amfAR has invested more than $340 million in its programs and has awarded grants to more than 2,000 research teams worldwide.
Photo Credit: Gregory Pace / BEImages
