Bebe Neuwrith hosted the launch party for "MORTICIA'S NAILS," a brand-new limited edition set of three Morticia Addams-inspired nail polishes, created by Ms. Neuwirth and Essie Cosmetics yesterday, July 15. 100% of the profits from the sale of "MORTICIA'S NAILS" will directly benefit The Actors Fund, the national nonprofit human services organization dedicated to helping all professionals in film, theater, television, music, opera and dance through programs that address their unique and essential needs. The event took place at the all-new Eventi Hotel. BroadwayWorld was on hand for the product launch.
Developed by Ms. Neuwirth and her husband, Chris Calkins, along with Essie Weingarten, president and founder of Essie Cosmetics, MORTICIA'S NAILS features three thrilling, frighteningly perfect colors - Midnight Tango, Bone Chilling White and Blood Curdling Red - each selected and named by Ms. Neuwirth and inspired by her onstage counterpart.
"I'm thrilled that we've partnered with Essie Cosmetics to create this wonderful item that's not only beautiful in-and-of itself, but will also benefit one of the most vital and worthwhile service organizations in our industry," Ms. Neuwirth said. "This special edition is limited to 5,000 pieces, which we expect will generate well over $100,000 for The Actors Fund."
Retailing at $30 (per three-color set), MORTICIA'S NAILS is available for online ordering by visiting www.theaddamsfamilymusical.com. MORTICIA'S NAILS is also available for direct purchase at the Lunt-Fontanne Theatre (205 West 46th Street) and online at www.actorsfund.org.
Photo Credit: Monica Simoes