Philadelphia Orchestra Association Reports Positive Trend for 2010-2011 Season
By: Kelsey Denette
The Philadelphia Orchestra today announced that its 2010-11 subscription season at the Kimmel Center experienced positive trends in sales as well as a surge in giving. Paid capacity on tickets sold for the 2010-11 season increased by four percent from the previous year to 77 percent, which stems a decline in sales for the first time since the 2007-08 season. In addition, 19 of The Philadelphia Orchestra's performances from January 2011 through the end of the subscription season reached nearly sold-out status, including eight concerts led by Chief Conductor Charles Dutoit and four performances of Mozart's Requiem with Music Director Designate Yannick Nézet-Séguin.
Equally encouraging, The Philadelphia Orchestra Association is ahead of its FY10 giving by nearly $1 million. As of June 24, the Association had received gifts totaling 89 percent of its FY11 annual fund goal of $8M-a 14 percent increase compared to the same date in FY10. Indicative of the community's generosity, the Orchestra has received more than $3.2 million in gifts and pledges from over 2,000 donors since filing for reorganization in April and launching its "Listen with Your Heart" initiative.
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