Online bidding is now open on 13 auction lots of custom autographed prints, celebrating the work of SpotCo, one of Broadway's leading advertising agencies. Each print features the final poster art of a show along with three rare, never-before-published preliminary posters.
The art appears in the just-released book On Broadway: From Rent to Revolution, a visual and oral history of the past 20 years of theatre. On Broadway pulls back the curtain to reveal the creative process involved in bringing a Broadway show to the stage and into the public consciousness through the words of Broadway's most famous personalities and the art of SpotCo.
The framed prints are based on SpotCo's iconic art for some of Broadway's most celebrated shows, each signed by key members of the productions, including Mel Brooks, Danny Burstein, James Corden, Harvey Fierstein, Sutton Foster, Joel Grey, Jerry Herman, Robert Lopez, Ian McKellen, Idina Menzel, Lin-Manuel Miranda, Bebe Neuwirth, Bernadette Peters, Patrick Stewart and more. Shows featured include Avenue Q; Chicago; The Drowsy Chaperone; Fun Home; Gypsy; Hamilton; In the Heights; La Cage aux Folles; No Man's Land/Waiting for Godot; One Man, Two Guvnors; Rent; The Vagina Monologues and Young Frankenstein.
Online bidding is open now and continues through Sunday, May 22 at 12:00PM ET.
To place a bid, go to: http://broadwaycares.org/onbroadwayauction
Bidding will conclude with a special live auction event on Monday, May 23. For live auction information, contact Broadway Cares major gifts officer John Halpin at: halpin@broadwaycares.org.
The auction, as well as a portion of proceeds from the book, benefit
Broadway Cares/Equity Fights AIDS.
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