C&G Partners was founded by Steff Geissbuhler, Keith Helmetag, Jonathan Alger, and Emanuela Frigerio. The partners' cumulative history includes the creation of some of the world's most recognizable experiences, images, spaces, and icons. Planning and design of exhibitions and environments is a particular specialty. Recently, they have completed major projects for Griffith Observatory, National Parks of New York Harbor, the Museum of American Finance, Voice of America, New York University, and the National Oceanographic & Atmospheric Administration. Currently, the firm is working with the World Trade Center Memorial Foundation, the New York Yankees, the Signature Theatre Company, American Express, and the Jet Propulsion Laboratory, to name a few.
The firm employs an interdisciplinary team of exhibit designers, architects, graphic and signage designers, strategists, and interactive designers. In 2007, C&G Partners was a finalist for the National Design Award given by the Smithsonian. In 2006, partner Steff Geissbuhler was honored with the medal of the American Institute of Graphic Arts, the highest honor of the profession.
Founded by graduates of the MIT Media Laboratory, Potion is a design and technology firm specializing in interactive installations. Potion's strength lies in the creation of aesthetic solutions that utilize the most recent technologies available. By seamlessly integrating digital processes into physical structures, Potion enables the design of spaces that inform, educate, and entertain. Their process is to translate clients' needs into dynamic, visual systems that can be presented at any scale. These solutions can take the form of a contemplative, interactive table or a stunning, five-story façade. At Potion, every surface is a potential display, every object a potential interface, and every gesture a potential command.
Potion's clients include the National Museum of American History, the Museum at Eldridge Street, the University of Pennsylvania, the National World War I Museum, Clo Wine Bar, and Adour at the St. Regis.
"Potion is excited to be involved in the creation of the new Keeping History Center," said Jared Schiffman, a partner at Potion. "The historic setting is a natural stage for connecting the past to the present and future through the combined effects of design and technology."