Local Arts Organizations Launch 'Atlanta Art Lives Here' Branding Campaign
More than 20 metro Atlanta arts organizations, which includes Horizon Theatre, have launched a unique collaborative campaign to increase interest in and give a face to the region's robust arts and culture offerings.
Funded completely by arts organizations, the campaign uses local arts trivia and branding images to educate metro Atlantans about the diverse opportunities for enjoying arts in the region.
Organizations of varying sizes and disciplines contributed a total of more than $20,000 to cover the costs of creative execution and media buys, which would otherwise be unaffordable for many of the participating groups. Atlantans can expect to see billboards starting at the end of September, followed by a series of radio spots and print advertisements. The campaign is spearheaded by AtlantaPlanIt.com, a service of Public Broadcasting Atlanta.
"Arts organizations are experiencing new and unique funding challenges," says Nicole Jones, Editor of Atlanta PlanIt. "Weak public funding, combined with a decline in attendance, loss of corporate gifts, a decrease in local media coverage, and sentiments of ‘there's nothing to do in Atlanta,' make it necessary for each organization to find unique ways to minimize costs while maximizing impact. This collaboration is working to shirk those sentiments."
The National Association of State Arts Agencies Report states that while Georgia ranks 11th per capita for the total number of creative industry businesses and 4th per capita for total number of creative industry employees, the state ranks 47th for total state funding allocated to cultural groups in Georgia. "Local arts organizations need increased support to continue to grow and thrive. Our hope is that this campaign will remind Atlantans just how crucial the arts are to the vitality of the city and energize them to support the arts in their community," says Jones.
For more information about the campaign, visit www.atlantaartliveshere.com.
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