Lincoln Square Restaurants Offer Discounts and Specials During Mercedes-Benz Fashion Week 2/7-2/14

Mercedes-Benz Fashion Week is back in New York City and Lincoln Square restaurants step up to the plate! The runways will be lit and the area's restaurants are sure to be packed with people taking advantage of Lincoln Square BID's successful dining promotions: Fashion Plate Prix Fixe and Lincoln Square Crew Cuts. The Event runs February 7-14 and the Upper West Side's most popular restaurants are hosting fashionably exceptional deals for everyone coming to, living in or working in the Lincoln Square neighborhood.

The promotion expands each season with American Table Café & Bar, Andanada 141 and Arpeggio Food & Wine beingthree of the latest additions to the list of participating restaurants. Also new this season, a few of the participants are offering drink specials such as $5 Blackberry Bellinis at 'wichcraft (at David Rubenstein Atrium). Crew members working fashion related events can even grab take-out offerings from a wide range of affordable food establishments in the Lincoln Square Crew Cuts program.

"We're always excited to bring back our popular Fashion Plate Prix Fixe and Crew Cuts programs to the Lincoln Square area. So many locals and visitors look forward to great deals and fantastic food and the restaurants are delighted to open their doors to new and regular customers," said Monica Blum, Lincoln Square BID President. "Fashion Plate Prix Fixe deals help stimulate business and bring enthusiasm to the Upper West Side during Mercedes-Benz Fashion Week and it is a great way to keep warm and get an incredible meal in between shows."

"Mercedes-Benz Fashion Week has called the Lincoln Square area home for the past six seasons. In that time, the local community has rallied together to welcome the over 100,000 guests each season that make their way here," says Jarrad Clark, Global Director of Production, IMG Fashion. "Recently, Fordham University put out a study that over $40 million was generated annually to the Lincoln Center area as a result of the event, a true testament to programs like Fashion Plate Prix Fixe and Crew Cuts which are specifically designed to bring revenue to the Upper West Side."

This is the fourth year and sixth season the Lincoln Square BID is supporting the event. The nonprofit business improvement district also promotes the area's diverse business, education and cultural offerings through annual events such as the Winter's Eve celebration - NYC's largest holiday festival, Summer Concert Series at Richard Tucker Park, Tourist Information Ambassador Program, among others. Lincoln Square BID's neighborhood area runs from Columbus Circle to 70th Street between Amsterdam and Central Park West.

Fashion Plate Prix Fixe is open to the public for lunch, dinner and brunches during Mercedes-Benz Fashion Week. 28 restaurants are offering outstanding menu options, for example: Upper West Side staple Atlantic Grill is featuring a $25 Prix Fixe lunch special as well a three-course dinner for only $38; The Smith is hosting a $27 three-course lunch and complimentary sparkling morning punch with any breakfast entree; and a special two-course, modern Italian brunch is being offered at Lincoln Ristorante for $35.

The Lincoln Square BID is also excited to bring back Lincoln Square Crew Cuts,designed to offer speedy and affordable dining/take-out options for the busy crews working on Fashion Week events. Discounts, such as 10% off breakfast, lunch and dinner, is being offered at 18 eateries in the Lincoln Square area, including Lincoln Square mainstays Alan's Market Place, Breadsoul and Lincoln Cafés, Melissa's Gourmet Deli, 'wichcraft, Old John's Luncheonette, P.J. Clarke's at Lincoln Square and others from January17 through February 25, 2013.

For more information and a list of participating restaurants visit: http://www.lincolnsquarebid.org/fashionweek