KINKY BOOTS to Replace General Rush Policy with Lottery, Begin. 7/9

Producers Daryl Roth and Hal Luftig announced today that Kinky Boots, this year's Tony Award-winning Best Musical, has implemented a new lottery ticket policy, following the show's recent record-breaking weeks at the box office. Beginning Tuesday, July 9, a general ticket lottery will replace the previous general rush policy (for which many fans began sleeping outside the theater to be first in line when the box office opened). Lottery entries will be accepted outside the Al Hirschfeld Theatre box office (302 West 45th Street) beginning two and a half hours prior to each performance, and names will be drawn at random, for a limited number of $37 tickets, two hours before curtain time. See below for complete rules and regulations.

With a Tony Award-winning score by pop icon Cyndi Lauper, a book by four-time Tony Award-winner Harvey Fierstein, and direction and choreography by two-time Tony Award-winner Jerry Mitchell, Kinky Boots opened on Broadway on April 4, 2013 at the Al Hirschfeld Theatre, where it continues to play to standing-room-only crowds.

Kinky Boots took home six 2013 Tony Awards, the most of any show this season, including Best Musical, Best Score (Cyndi Lauper), Best Choreography (Jerry Mitchell), Best Actor (Billy Porter), Best Orchestrations (Stephen Oremus), and Best Sound Design (John Shivers). The show also received the Drama League, Outer Critics Circle, and Broadway.com Awards for Best Musical, along with many other accolades.

Inspired by a true story and based on the Miramax motion picture written by Geoff Deane and Tim Firth,

in Kinky Boots, Charlie Price has suddenly inherited his father's shoe factory, which is on the verge of bankruptcy. Trying to live up to his father's legacy and save his family business, Charlie finds inspiration in the form of Lola. A fabulous entertainer in need of some sturdy stilettos, Lola turns out to be the one person who can help Charlie become the man he's meant to be. As they work to turn the factory around, this unlikely pair finds that they have more in common than they ever dreamed possible... and discovers that when you change your mind about someone, you can change your whole world.

The design team for Kinky Boots includes Tony Award nominee David Rockwell (Scenic Design), Tony Award-winner Gregg Barnes (Costume Design), Tony Award-winner Kenneth Posner (Lighting Design), Tony Award-winner John Shivers (Sound Design), Josh Marquette (Hair Design), Randy Houston Mercer (Make-up Design), Telsey + Company (Casting), with Musical Supervision, Arrangements and Orchestrations by Tony and Grammy Award-winner Stephen Oremus.

Tickets for Kinky Boots ($77 - $157) are available for purchase in person at the Al Hirschfeld Theatre box office (Monday - Saturday, 10am - 8pm; Sunday, 12pm - 6 pm), online at www.telecharge.com, or by calling Telecharge at 800-432-7250 or 212-239-6200. For information on group sales, contact Group Sales Box Office/Broadway.com at groups@broadway.com or 1-800-BROADWAY, ext 2.

Kinky Boots is produced on Broadway by Daryl Roth and Hal Luftig, James L. Nederlander, Terry Allen Kramer, Independent Presenters Network, CJ E&M, Jayne Baron Sherman, Just for Laughs Theatricals/Judith Ann Abrams, Yasuhiro Kawana, Jane Bergere, Allan S. Gordon & Adam S. Gordon, Ken Davenport, Hunter Arnold, Lucy and Phil Suarez, Bryan Bantry, Ron Fierstein and Dorsey Regal, Jim Kierstead/Gregory Rae, BB Group/Christina Papagjika, Michael DeSantis/Patrick Baugh, BrIan Smith/Tom and Connie Walsh, Warren Trepp, and Jujamcyn Theaters.

The complete rules and regulations for the new lottery policy are as follows:

- A limited number of tickets for each performance will be sold via lottery.
- Entries will be accepted at the box office beginning two and a half hours prior to each performance.
- Two hours before curtain, names will be drawn at random for a limited number of tickets priced at $37.00 each.
- Limit one entry per person and two tickets per winner - entries will be checked for duplicates.
- Winners must be present at the time of the drawing and show valid ID to purchase tickets.
- Tickets may be purchased in cash or with a valid credit card.
- Tickets are subject to availability.
- Tickets may be partial view.
- The cancelation line will begin following the lottery.

General Rush remains in effect through Sunday, July 7.

Standing Room: $27.00 standing room tickets will be available at the box office only on the day of the performance, and will only be sold when the performance is sold out.

Photo Credit: Matthew Murphy