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INDUSTRY INSIGHT: Weekly Grosses Analysis - 7/9; Another MORMON Record

Welcome to this week's edition of our new WEEKLY GROSSES ANALYSIS, part of our new Industry Insights section that will feature insider industry information, commentary and insights!

THE BOOK OF MORMON, winner of nine Tony Awards including Best Musical, has broken the house record of Broadway’s Eugene O’Neill Theatre for the 37th time. The show earned $1,618,774.00 for the week ending Sunday, July 8, in the 1,068-seat O’Neill, one of Broadway’s smallest theatres.

Read on for all the weekly grosses statistics for the movers and shakers from the latest grosses, 7/8/2012.

Top 5 by This Week Gross

THE LION KING	$1,998,159
WICKED	$1,920,563
SPIDER-MAN TURN OFF THE DARK	$1,690,296
THE BOOK OF MORMON	$1,618,774
NEWSIES	$1,026,372

Bottom 5 by This Week Gross
THE COLUMNIST ($202,489), END OF THE RAINBOW ($224,618), A STREETCAR NAMED DESIRE ($379,955), CLYBOURNE PARK ($412,922), ANYTHING GOES ($483,885)

Top 5 by This Week Gross vs. Last Week Gross

MAMMA MIA!	$97,512
PORGY AND BESS	$91,034
SPIDER-MAN TURN OFF THE DARK	$81,613
THE LION KING	$53,455
THE PHANTOM OF THE OPERA	$49,874

Bottom 5 by This Week Gross vs. Last Week Gross
EVITA ($-547,537), PETER AND THE STARCATCHER ($-166,917), WICKED ($-112,441), Gore Vidal'S THE BEST MAN ($-79,821), NICE WORK IF YOU CAN GET IT ($-72,061)

Top 5 by Average Ticket Price

THE BOOK OF MORMON	$184.96
THE LION KING	$149.51
WICKED	$138.81
ONCE	$119.91
SPIDER-MAN TURN OFF THE DARK	$118.83

Bottom 5 by Average Ticket Price
THE COLUMNIST ($47.82), END OF THE RAINBOW ($59.31), ANYTHING GOES ($62.92), A STREETCAR NAMED DESIRE ($64.14), MEMPHIS ($66.73)

Top 5 by Gross % of Potential

THE BOOK OF MORMON	130.08%
THE LION KING	118.22%
WICKED	114.24%
SPIDER-MAN TURN OFF THE DARK	93.51%
NEWSIES	93.16%

Bottom 5 by Gross % of Potential
END OF THE RAINBOW (27.51%), THE COLUMNIST (35.2%), A STREETCAR NAMED DESIRE (36.5%), EVITA (38.61%), PORGY AND BESS (41.98%)

Top 5 % of Seats Sold of Total Seats

THE BOOK OF MORMON	102.6%
NEWSIES	101.7%
THE LION KING	99.6%
HARVEY	99.2%
ONCE	99.2%

Bottom 5 % of Seats Sold of Total Seats

END OF THE RAINBOW (47.8%), PORGY AND BESS (62.4%), A STREETCAR NAMED DESIRE (63.4%), NICE WORK IF YOU CAN GET IT (66.4%), MEMPHIS (68.1%)

Top 5 by Seats Sold This Week vs. Last Week

PORGY AND BESS	1494
GHOST	1395
MARY POPPINS	854
War Horse	703
A STREETCAR NAMED DESIRE	687

Bottom 5 by Seats Sold This Week vs. Last Week
EVITA (-1459), PETER AND THE STARCATCHER (-1261), WICKED (-239), Gore Vidal'S THE BEST MAN (-237), NICE WORK IF YOU CAN GET IT (-199)

That's all for this week... Other statistics that you'd like to see? Let us know!