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INDUSTRY INSIGHT: Weekly Grosses Analysis - 7/16; MORMON Sets 38th Record

Welcome to this week's edition of our new WEEKLY GROSSES ANALYSIS, part of our new Industry Insights section that will feature insider industry information, commentary and insights!

THE BOOK OF MORMON, winner of nine Tony Awards including Best Musical, has (once again!) broken the house record of Broadway's Eugene O’Neill Theatre for the 38th time. The show earned $1,637,543.00 for the week ending Sunday, July 15, in the 1,068-seat O’Neill, one of Broadway’s smallest theatres.

In other news, starting performances last week - were FELA! and BRING IT ON.

Read on for all the weekly grosses statistics for the movers and shakers from the latest grosses, 7/15/2012.

Top 5 by This Week Gross

THE LION KING	$2,002,353
WICKED	$1,980,214
SPIDER-MAN TURN OFF THE DARK	$1,738,983
THE BOOK OF MORMON	$1,637,543
EVITA	$1,212,448

Bottom 5 by This Week Gross
END OF THE RAINBOW ($253,535), CLYBOURNE PARK ($429,513), A STREETCAR NAMED DESIRE ($488,099), ROCK OF AGES ($496,313), PETER AND THE STARCATCHER ($517,681)

Top 5 by This Week Gross vs. Last Week Gross

EVITA	$568,785
CHICAGO	$198,713
A STREETCAR NAMED DESIRE	$108,144
NICE WORK IF YOU CAN GET IT	$81,387
MARY POPPINS	$66,725

Bottom 5 by This Week Gross vs. Last Week Gross
Gore Vidal'S THE BEST MAN ($-89,014), HARVEY ($-63,973), THE PHANTOM OF THE OPERA ($-23,960), PORGY AND BESS ($-3,046), PETER AND THE STARCATCHER ($-2,927)

Top 5 by Average Ticket Price

THE BOOK OF MORMON	$187.11
THE LION KING	$149.23
WICKED	$140.56
ONCE	$118.04
SPIDER-MAN TURN OFF THE DARK	$116.37

Bottom 5 by Average Ticket Price
END OF THE RAINBOW ($63.19), MEMPHIS ($66.52), A STREETCAR NAMED DESIRE ($67.94), CLYBOURNE PARK ($69.41), GHOST ($72.19)

Top 5 by Gross % of Potential

THE BOOK OF MORMON	131.59%
THE LION KING	118.46%
WICKED	117.79%
SPIDER-MAN TURN OFF THE DARK	96.2%
NEWSIES	95.78%

Bottom 5 by Gross % of Potential
END OF THE RAINBOW (30.91%), PORGY AND BESS (41.75%), GHOST (42.14%), A STREETCAR NAMED DESIRE (47.44%), MEMPHIS (48.18%)

Top 5 % of Seats Sold of Total Seats

THE BOOK OF MORMON	102.6%
HARVEY	102.2%
ONCE	101.7%
NEWSIES	101.6%
THE LION KING	100.0%

Bottom 5 % of Seats Sold of Total Seats

END OF THE RAINBOW (50.7%), PORGY AND BESS (59.6%), Gore Vidal'S THE BEST MAN (65.7%), GHOST (66.3%), SISTER ACT (67.7%)

Top 5 by Seats Sold This Week vs. Last Week

EVITA	2131
A STREETCAR NAMED DESIRE	1260
CHICAGO	981
MEMPHIS	892
SPIDER-MAN TURN OFF THE DARK	718

Bottom 5 by Seats Sold This Week vs. Last Week
Gore Vidal'S THE BEST MAN (-1037), SISTER ACT (-655), GHOST (-605), War Horse (-437), PETER AND THE STARCATCHER (-424)

That's all for this week... Other statistics that you'd like to see? Let us know!

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