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INDUSTRY INSIGHT: Weekly Grosses Analysis - 1/7

Welcome to this week's edition of our new WEEKLY GROSSES ANALYSIS, part of our new Industry Insights section that will feature insider industry information, commentary and insights!

THE BOOK OF MORMON, winner of nine Tony Awards including Best Musical, has broken the house record of Broadway's Eugene O'Neill Theatre for the 44^th time. The show earned $1,833,431.00 for the week ending Sunday, January 6, in the 1,068-seat O'Neill, one of Broadway's smallest theatres.

Read on for all the weekly grosses statistics for the movers and shakers from the latest grosses, 1/6/2013.

Top 5 by This Week Gross

WICKED	$2,106,339
THE LION KING	$2,017,921
THE BOOK OF MORMON	$1,833,432
SPIDER-MAN TURN OFF THE DARK	$1,636,789
ANNIE	$1,252,683

Bottom 5 by This Week Gross
The Other Place ($167,770), PICNIC ($184,458), DEAD ACCOUNTS ($254,255), WHO'S AFRAID OF Virginia Woolf? ($258,795), GOLDEN BOY ($329,636)

Top 5 by This Week Gross vs. Last Week Gross

PICNIC	$29,957
The Other Place	$9,033
GRACE	$-26,259
CHAPLIN	$-48,987
GOLDEN BOY	$-66,788

Bottom 5 by This Week Gross vs. Last Week Gross
SPIDER-MAN TURN OFF THE DARK ($-1,080,201), WICKED ($-840,833), ANNIE ($-802,165), THE PHANTOM OF THE OPERA ($-698,845), THE LION KING ($-648,695)

Top 5 by Average Ticket Price

THE BOOK OF MORMON	$209.49
THE LION KING	$150.36
WICKED	$146.07
GLENGARRY GLEN ROSS	$143.52
ONCE	$126.89

Bottom 5 by Average Ticket Price
The Other Place ($37.47), PICNIC ($46.69), THE MYSTERY OF EDWIN DROOD ($64.05), GOLDEN BOY ($67.49), DEAD ACCOUNTS ($70.96)

Top 5 by Gross % of Potential

THE BOOK OF MORMON	128.36%
WICKED	125.29%
THE LION KING	107.92%
ANNIE	102.6%
ONCE	101.99%

Bottom 5 by Gross % of Potential
DEAD ACCOUNTS (25.89%), PICNIC (27.02%), The Other Place (29.67%), THE HEIRESS (33.62%), WHO'S AFRAID OF Virginia Woolf? (38.8%)

Top 5 % of Seats Sold of Total Seats

THE BOOK OF MORMON	102.6%
ONCE	101.8%
NEWSIES	100.5%
THE LION KING	100.0%
WICKED	99.6%

Bottom 5 % of Seats Sold of Total Seats

DEAD ACCOUNTS (44.9%), THE HEIRESS (56.7%), WHO'S AFRAID OF Virginia Woolf? (57.1%), GOLDEN BOY (62.8%), PICNIC (66.7%)

Top 5 by Seats Sold This Week vs. Last Week

The Other Place	1274
PICNIC	264
War Horse	143
GRACE	133

Bottom 5 by Seats Sold This Week vs. Last Week
THE PHANTOM OF THE OPERA (-3604), MAMMA MIA! (-3387), SPIDER-MAN TURN OFF THE DARK (-3237), GLENGARRY GLEN ROSS (-2747), NICE WORK IF YOU CAN GET IT (-2452)

That's all for this week... Other statistics that you'd like to see? Let us know!

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