HUGO BOSS is giving away an exclusive shopping experience with a leading style icon in New York. Entry is open to all foursquare followers of HUGO BOSS who check in on foursquare at a HUGO BOSS store between November 28 and December 6, 2011. Selected stores will be featuring a specially-created window display designed to publicize the competition.
The exclusive shopping event with the surprise, well-known guest will take place at the HUGO BOSS store in New York's Meatpacking District on December 14, 2011. The winner, who will be drawn by lot, will receive a flight to New York, hotel accommodation in the city, and a shopping budget enabling him or her to explore the HUGO BOSS collection together with the VIP.
Having operated its own page on foursquare since November 2010, HUGO BOSS has already run two successful mobile campaigns there. These featured the HUGO Hot Locations during the last Berlin Fashion Week and the award of the 2010 HUGO BOSS PRIZE.
Full details of the HUGO BOSS VIP shopping experience can be found on the HUGO BOSS foursquare page at www.foursquare.com/hugoboss or at www.facebook.com/hugoboss
Further information on the HUGO BOSS brand worlds is available on our website www.hugoboss.com
