Attention, sports fans! Hallmark Channel announces a brand new tradition that is sure to become the most talked about big game on television! On Sunday, February 2, 2014 (12:00 p.m.-9:00 p.m. ET/PT), Hallmark Channel opens its stadium doors to the greatest feline showdown in cable television history, KITTEN BOWL, a three-hour Hallmark Channel Original Special featuring the world's most adorable - and adoptable - kittens in the mother lode of cat agility competition.
The special, which will be presented annually, is supported by the network's animal welfare partner, American Humane Association, and is just one of many high-profile commitments the company has made to its evergreen Pet Project initiative. With American Humane Association, Hallmark Channel's in-house production team will scour rescue associations and shelters searching for kitty competitors whose enduring prize will be a loving, forever home. "Kitten Bowl" is a bonanza of opportunity for Ad Sales and product integration and will feature a live streaming internet channel to catch every delightful, charming, or inspirational moment. Suiting up as judges, referees, and sideline trainers will be Hallmark Channel's top tier Original Movie talent. And, in a first for the network, viewers at home will vote in social media for the MVK - Most Valuable Kitten.
"Creating another programming event to reinforce Hallmark Channel's Pet Project, our corporate pet adoption and safety initiative, enhances the profile of the plight of shelter animals in our country while providing fun, family-oriented entertainment to our viewers. We are very proud of our association with American Humane Association and their support of our work in this area," said Bill Abbott, President & CEO, Crown Media Family Networks, home of Hallmark Channel and Hallmark Movie Channel.Videos