FREEZE FRAME: Inside the VIVA BROADWAY Fiesta!

The Broadway League and Latin Trends hosted the first official VIVA Broadway community event, VIVA Broadway Fiesta, a pre-theatre party yesterday, January 29th at the legendary Copacabana on West 47th Street in Times Square, in association with Broadway Week. Check out a photo preview from inside the festivities below and check back later for full coverage!

VIVA Broadway Advisory Board members and Broadway talent celebrated this event with music, dancing, drinks provided by Chivas Regal and complimentary hors d'hoeuvres provided by a local restaurant. This free event was open to theatregoers who purchased tickets to Broadway Week, an NYC & Company program. Broadway Week is from January 22nd to February 7th, when 2-for-1 theatre tickets to participating Broadway shows are available by visiting nycgo.com/broadwayweek.

The Broadway League created Viva Broadway, a new audience development partnership with the Hispanic community, to help bridge the world of Broadway with Latino audiences around the country. The long-term initiative aims to increase awareness about Broadway while culturally enriching lives, bringing families together, and building new careers in the theatre. A National Advisory Board of industry and cultural notables has been formed to help strategize and spread the word about all that Broadway has to offer this growing and vibrant community.
Telemundo 47's Odalys Molina, host of Acceso Total and Buenos Días Nueva York, will be on hand to cover the event.

Photo Credit: Walter McBride

Lou Moreno

Justin Matthew Sargent

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As a 14 year old youth, Walter was transfixed by his first Broadway Show, the original production of 'GREASE'. His Journey to celebrity photojournalism began that fateful night. Meeting, photographing and getting to know the cast inspired him to spend his professional life doing what he loved. Walter moved to Manhattan and for a leading role as a Photographer & Photo Researcher. Currently headlining in New Jersey with his partner Richard and family members Dali (Jack Russell) & Gala (Schnoodle). Recently he made his Broadway debut sharing the stage with Hugh Jackman in 'Hugh Jackman on Broadway' as well as receiving the Actors' Equity Association Gypsy Spirit Award. Walter McBride Photography is syndicated worldwide by Corbis/AP.

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