ELF Breaks Box Office Record at the Al Hirschfeld Theatre

Warner Bros. Theatre Ventures in association with Unique Features announced today that the new Broadway musical ELF set a new box office record at the Al Hirschfeld Theatre (302 W 45th Street) for the week ending November 28, 2010. The production grossed $1,406,283 over eight performances. The previous record was held by Hair with a gross of $1,131,458.

ELF opened on Sunday, November 14th at the Al Hirschfeld Theatre. Previews began Tuesday, November 2nd. The New York Times calls ELF "A splashy, peppy, sugar-sprinkled holiday entertainment." USA Today thinks ELF is "Endearingly goofy," and NJ.com finds ELF to be "Jolly holiday entertainment, decked out with a bunch of crowd-rousing songs." Variety declares "ELF is happy enough for families, savvy enough for city kids and plenty smart for adults!" The production will play a limited engagement for the holiday season through Sunday, January 2nd.

ELF stars Sebastian Arcelus as ‘Buddy,' Amy Spanger as ‘Jovie,' Tony® Award nominee Mark Jacoby as ‘Walter,' Michael Mandell as ‘Store Manager,' Michael McCormick as ‘Mr. Greenway,' Valerie Wright as ‘Deb' and Matthew Gumley as ‘Michael.' The production will also star Tony® Award winner Beth Leavel as ‘Emily,' and six-time Emmy® Award nominee George Wendt as ‘Santa.'

Based on the beloved 2003 New Line Cinema hit, ELF features a new score by Tony Award nominees Matthew Sklar (Music) and Chad Beguelin (Lyrics) with a book by Tony Award winners Thomas Meehan (The Producers, Hairspray) and Bob Martin (The Drowsy Chaperone). ELF is directed and choreographed by Tony nominee Casey Nicholaw (The Drowsy Chaperone, Monty Python's Spamalot).

Scenic design for ELF is by Tony® nominee David Rockwell (Hairspray, Legally Blonde), costume design is by Tony® Award winner Gregg Barnes (The Drowsy Chaperone, Legally Blonde), lighting design is by two-time Tony® Award-winner Natasha Katz (Aida, The Coast of Utopia) and sound design is by Tony® nominee Peter Hylenski (Rock of Ages, Lend Me a Tenor). ELF features orchestrations by three-time Tony® Award-winner Doug Besterman (The Producers, Thoroughly Modern Millie). Hair and Wig Design is by Josh Marquette and Projection Design by Zachary Borovay.

Tickets for ELF range from $39 to $137* (including a $2 facility fee). For more information and performance schedule, visit www.Telecharge.com or call 212.239.6200.

ELF is the hilarious tale of Buddy, a young orphan child who mistakenly crawls into Santa's bag of gifts and is transported back to the North Pole. Buddy is raised unaware that he is actually a human, until his enormous size and poor toy-making abilities cause him to face the truth. With Santa's permission, Buddy embarks on a journey to New York City to find his birth father and discover his true identity. Faced with the harsh reality that his father is on the naughty list and his step-brother doesn't even believe in Santa, Buddy is determined to win over his new family and help New York remember the true meaning of Christmas. This modern day Christmas classic is sure to make everyone embrace their inner ELF.

www.ElfMusical.com