Denver Center Theatre Company Hires Ad Agency 'Cactus'

The Denver Center Theatre Company (DCTC) has tapped Denver-based advertising agency Cactus to grow the Company's brand, to promote its world class productions and to cultivate appreciation for theatre in the region. This contract reunites Cactus and DCTC, who formerly partnered together in the late 1990's.

"As a performing arts organization, we have a very specialized product and a unique business model. We need an agency that is supremely creative and excels in strategic thinking to help us communicate to our patrons the distinctive attributes of our ever-changing lineup of shows," said Jeff Hovorka, director of media and marketing for the Denver Center for the Performing Arts.

'Cactus' reputation in Colorado is unparalleled and we look forward to partnering with them to realize our goals in the coming seasons."

The Tony Award-winning DCTC is committed to producing the best classic and contemporary plays that explore what it means be an American in the 21st century. Each season, DCTC's resident company of artists, craftspeople and managers seeks to reflect the many cultures and communities of Colorado and the Rocky Mountain West.

"Denver is fortunate to have one of the nation's best theater companies. Our team is looking to produce world class work that matches the extraordinary caliber of talent and creativity of DCTC productions," said Joe Conrad, Cactus founder, CEO and strategic director.

"Our focus will be to package the heart and soul of the Company's productions and bring their essence to life in timely, socially relevant ways through break-through advertising."

Cactus has added a dozen new team members in the last four months, has doubled its revenue in the last two years, and is quickly approaching $20 million in client billings. Other clients include the Colorado Department of Public Health and Environment, Colorado Lottery, University of Colorado Hospital and Westwood College.

Cactus is a full-service advertising agency providing business solutions for like-minded brands and causes through advertising, design, interactive, media services and public relations. Cactus has been nationally recognized for its break-through creative executions by The One Show, Communication Arts, The Webby Awards, South by Southwest, Favourite Website Awards, Advertising Age, Creativity and Print's Regional Design Annual. Current clients include the Denver Center Theatre Company, Colorado Department of Public Health and Environment, Colorado Lottery, University of Colorado Hospital and Westwood College. To learn more about Cactus, visit the agency's blog (http://blog.sharpideas.com) or Web site (http://www.sharpideas.com).

The Denver Center Theatre Company (DCTC) is the region's largest resident professional corps of actors, designers, craftsmen and technicians, and annually produces a season of classic and contemporary dramas and new works on the four stages of the Helen Bonfils Theatre Complex: The Stage, The Space, The Ricketson and The Jones. Artistic Director Kent Thompson leads the Rocky Mountain West's flagship professional resident theatre in its 30th Season, with a renewed excitement to explore the future of American theatre in the pioneering spirit of the West. Since the Tony Award-winning company's opening performance in 1979, DCTC has nurtured a commitment to classics, the best of contemporary plays and the development of new works. Building upon the past successes of the Denver Center Theatre Company's new play program - from Quilters to The Laramie Project, 1001, Lydia, Plainsong and Our House - Thompson is positioning The Denver Center to take the lead as a center of great new American writing for the stage.

 

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