Today, June 1, Dunkin’ Donuts celebrated "National Donut Day" by unveiling its first digital billboard in Times Square in collaboration with iconic Broadway producer and director Harold Prince. The billboard advertises PRINCE OF BROADWAY: THE MUSICAL OF A LIFETIME, scheduled to open next fall. Prince joined Dunkin’ Brands, including Dunkin’ Brands CEO Nigel Travis and Chief Global Marketing and Innovation Office John Costello, for the morning festivities at NASDAQ. Check out full photo coverage of Prince's appearance at the billboard unveiling below!
A fan of Dunkin’ Donuts, Mr. Prince couldn’t help but think that the brand’s Times Square billboard, high above One Times Square, would be a more exciting asset if it incorporated digital and interactive aspects. This led Mr. Prince to write a letter to John Costello, Chief Global Marketing and Innovation Officer at Dunkin' Brands, stating his case for the new billboard. As luck would have it, Dunkin’ Donuts was already in the planning stages to create such a billboard. The new digital billboard would have the captivating visual elements that Mr. Prince requested in his letter. Dunkin’ Donuts was certainly honored to have such a legendary New York figure take notice and extended an invite to have Mr. Prince join in the celebration of the new digital billboard.
Photo credit: Walter McBride/Retna Ltd.
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 As a 14 year old youth, Walter was transfixed by his first Broadway Show, the original production of 'GREASE'. His Journey to celebrity photojournalism began that fateful night. Meeting, photographing and getting to know the cast inspired him to spend his professional life doing what he loved. Walter moved to Manhattan and for a leading role as a Photographer & Photo Researcher. Currently headlining in New Jersey with his partner Richard and family members Dali (Jack Russell) & Gala (Schnoodle). Recently he made his Broadway debut sharing the stage with Hugh Jackman in 'Hugh Jackman on Broadway' as well as receiving the Actors' Equity Association Gypsy Spirit Award. Walter McBride Photography is syndicated worldwide by Corbis/AP. |
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