Cirque du Soleil Programming Coming to Video-on-Demand!

Gravitas Ventures, a leading distributor of independent films and documentaries to the theatrical and Video-on-Demand (VOD) marketplace, announced today that they have finalized an agreement to exclusively distribute a variety of Cirque du Soleil programs via transactional, subscription, and ad sponsored VOD. Over 100 million people have seen Cirque du Soleil performances live and now over 100 million North American VOD households will have direct access to Cirque du Soleil content on demand.

The programs will include performance specials featuring the live shows as well as behind-the-scenes documentaries that highlight the creative process of a Cirque du Soleil show. Titles are available for the first time to a North American audience on VOD.

Melanie Miller, Vice President of Acquisitions & Marketing, said: "Having been enamored since my first Cirque du Soleil performance nearly 20 years ago, I am thrilled that Gravitas will bring such awe-inspiring art into the VOD marketplace. This partnership with Cirque du Soleil is integral to the relationship with our VOD consumers as we strive to consistently offer them premium content not available elsewhere."

Tracey Errico, Director of Programming & Distribution at Cirque du Soleil, adds, "We are excited about our new relationship with Gravitas as it will enable us to extend the live show experience and bring additional content to viewers who will now have the opportunity to watch Cirque du Soleil programs for the first time on demand, at their convenience, and on the platform and device of their choice. In addition, Gravitas will be showcasing certain programs based on shows that are no longer performing live and hopefully this will be exciting for our fans and new viewers alike."