Screenvision, the leading innovator in cinema advertising, continues its mission to bring the best from the world of fine arts to movie theaters as it will present the New York Philharmonic's all-new, star-studded production of Stephen Sondheim's Tony Award-winning musical, Company. Through an arrangement with Ellen M. Krass Productions and the New York Philharmonic, Screenvision will bring the special performance recorded live in New York at Lincoln Center's famed Avery Fisher Hall to its North American digital cinema network for a limited number of engagements beginning June 15. The concert will be screened in over 500 theaters, with four showings per venue. Tickets will average $18.
This sold-out engagement of Company includes an all-star cast of television and stage heavyweights. Headlining the production are (in alphabetical order): Craig Bierko, Stephen Colbert, Jon Cryer, Katie Finneran, Neil Patrick Harris, Christina Hendricks, Aaron Lazar, Patti LuPone, Jill Paice, Martha Plimpton, Anika Noni Rose, Jennifer Laura Thompson, Jim Walton and Chryssie Whitehead. Sondheim specialist, Paul Gemignani conducts the New York Philharmonic with Jonathan Tunick's original orchestrations. Lonny Price is the director; Josh Rhodes is the choreographer; Lonny Price and Matt Cowart are the producers and Ellen M. Krass is the executive producer.
Company marks the latest addition to Screenvision's alternate content strategy, designed to bring events from the worlds of fine arts, sports, children's programming and engaging documentary programming to the movie theater environment. These events are designed to help exhibitor partners maximize attendance during off-peak weeknights, while providing patrons across North America an opportunity to experience captivating programming to which they otherwise would not likely have access.
"Through the partnership with Ellen M. Krass Productions and the New York Philharmonic, we're thrilled to bring a show of this caliber to Screenvision exhibitor partners and their patrons," said Darryl Schaffer, Executive Vice President, Operations and Exhibitor Relations for Screenvision. "Screenvision remains committed to bringing appealing alternative programming opportunities to theaters nationwide."
"We are gratified to be able to share our production of Company with audiences in movie theaters across North America thanks to this arrangement with Screenvision through Ellen M. Krass Productions," said Zarin Mehta, President and Executive Director of the New York Philharmonic. "We are always looking for ways to bring our music to the greatest number of people, such as through our iTunes Pass and our weekly internationally syndicated radio series, and this is one more innovative way to do so."
With music and lyrics by Stephen Sondheim and a book by George Furth, Company follows five couples and their bachelor friend, Robert (Harris), exploring the true meaning of being in a relationship through a series of vignettes. For additional information and ticketing, visit
www.companyonscreen.com.
Headquartered in New York, N.Y., Screenvision is a national leader in cinema advertising, offering on-screen advertising, in-lobby promotions and integrated marketing programs to national, regional and local advertisers and providing comprehensive cinema advertising representation services for its theatrical exhibitor partners. The Screenvision cinema advertising network is comprised of over 15,000 screens in 2,400+ theatre locations across all 50 states and 94% of DMAs nationwide; delivering through more than 150 theatrical circuits, including 10 of the top 15 exhibitor companies. For more information:
http://www.screenvision.com.
Founded in 1842, the New York Philharmonic is the oldest symphony orchestra in the United States and one of the oldest in the world, having given more than 15,000 concerts since its inception. Music Director Alan Gilbert began his tenure in September 2009, succeeding a distinguished line of 20th-century musical giants that goes back to Gustav Mahler and Arturo Toscanini. Renowned around the globe, the Philharmonic has appeared in 430 cities in 63 countries - including the February 2008 historic visit to Pyongyang, DPRK. The Orchestra has made nearly 2,000 recordings since 1917, with more than 500 currently available. Credit Suisse is the exclusive Global Sponsor of the New York Philharmonic. For more information:
www.nyphil.org.
