Gone are the days when most merchandise booths had a few basic items. Today's Broadway merchandise buyers are looking to be wowed, and producers are happy to oblige.
Below are ten of our favorite items currently being sold in Broadway theatres. BroadwayWorld readers can save $5 off their order of any of these items using code BWWJ12 at checkout at BroadwayStore.com.
WICKED Two Witches Tee
This high quality t-shirt bucks the trend of featuring the show's title prominently. But all true fans will recognize the Elphaba and Glinda faces stitched onto the front.
Fans of the movie may remember Glen Hansard wearing a lot of scarves in ONCE, so why shouldn't you?
END OF THE RAINBOW Keychain
END OF THE RAINBOW takes place during Judy Garland's famous "Talk of the Town" shows. The keychain is a gold replica of the ticket to that show.
GHOST Oda Mae Color Changing Mug
This mug features special effects as advanced as the show! Neon signs that say "Sister Oda Mae Brown" are on one side and "Spiritual Adviser" on the other. When hot liquid is added, a new neon sign that says "Past Present Future" lights up.
MEMPHIS Beat Tee
Listen to the Beat! This MEMPHIS t-shirt features lyrics from the catchy song "Steal Your Rock 'N' Roll" in big bold letters across the front and back.
JERSEY BOYS Blue and Pink Onesies
JERSEY BOYS starts their fans young with onesies: a blue one that says "Walk Like A Man" and a pink one that says "Big Girls Don't Cry."
MAMMA MIA! Sweatpants
What's more comforting than the music of ABBA? Probably nothing, but these sweatpants are a close second.
MARY POPPINS Youth Umbrella
You've heard of an umbrella, but what about an umbrella with a parrot head? This is a replica of the umbrella from the popular Disney show.
SISTER ACT Stained Glass Tee
Another great example of taking a familiar item and making it feel fresh and new. No doubt there was some divine inspiration for this design.
STOMP Mini Trash Can
Believe it or not, this is one of the most popular items on BroadwayStore.com! It can be used as a little pen holder, change dish, or just as a neat display item!