BWW TV: Broadway Beat at BABY IT'S YOU! Opening Night!

The new Broadway musical Baby It's You! tells the inspiring story of Florence Greenberg, the woman who changed the recording world forever when she discovered The Shirelles and created Scepter Records, becoming the music industry's first female powerhouse. Starring Tony Award winner Beth Leavel as Greenberg, conceived by Floyd Mutrux, directed by Floyd Mutruxand Sheldon Epps, and written by Tony nominated book writers Mutrux and Colin Escott, the team behind Broadway's Million Dollar Quartet, Baby It's You! began performances at Broadway's Broadhurst Theatre (235 West 44th Street) Saturday, March 26, 2011, and opened last night, April 27, 2011, at 6:30pm.

Baby It's You! features a cast of 19 that includes Allan Louis, Geno Henderson, Erica Ash, Kelli Barrett, Kyra DaCosta, Crystal Starr Knighton, Barry Pearl, Christina Sajous, Brandon Uranowitz,Alison Cimmet, Erica Dorfler, Berlando Drake, Adam Heller, Jahi A. Kearse, Annette Moore, Zachary Prince, Ken Robinson andChelsea Morgan Stock.

Baby It's You! is choreographed by Birgitte Mutrux, with musical supervision and arrangements by Rahn Coleman, Orchestrations by Don Sebesky, musical direction/conducted by Shelton Becton, scenic design by two time Tony nominee Anna Louizos, costume design by Lizz Wolf, lighting design by Tony Award winner Howell Binkley, sound design by Carl Casella, projection design by Jason H. Thompson, hair and wig design by David Lawrence, with legendary music producer Richard Perry as consulting producer. Baby It's You! is produced by Warner Bros. Theatre Ventures and American Pop Anthology.

Tickets for Baby It's You! range from $48.50 - $126.50, with tickets on sale at the Broadhurst Theatre box office or at Telecharge.com (212-239-6200). The playing schedule for Baby It's You! is as follows: Monday through Saturday at 8pm with matinees Wednesday and Saturday at 2pm. Please note there will be no 2pm performance Wednesday, April 27. Beginning May 2, 2011, the playing schedule for Baby It's You! is as follows: Tuesday at 7pm, Wednesday through Saturday at 8pm, with matinees Wednesday and Saturday at 2pm and Sunday at 3pm. Group sales tickets available at www.groups.telecharge.com (212-239-6262).