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'BROADWAY GOES GREEN' Initiative Launched

Some community members are already taking action.

Examples include:
- PLAYBILL is working with NRDC to enhance their environmental practices
which are already extensive, and will be supporting the initiative by
periodically reporting on the Broadway Goes Green efforts and regularly
printing theatre related eco-tips in PLAYBILL Magazines throughout the
year.
- A long-running show, Wicked, has reviewed and revised its behind-the scenes
production activity to adopt greener practices.
- Out of 39 Broadway theatres, 10 have already replaced their marquee
lights with more efficient lighting and an additional 14 conversions are
underway. To date, over 10,000 exterior + interior bulbs have already
been changed.
- Production shops are offering environmentally preferable materials and
are developing plans to recycle or reuse scenery.
- Costumes are being washed in cold water whenever feasible.
- Re-chargeable batteries are used in sound equipment whenever possible.
- Many touring shows are offsetting the carbon emissions from transporting
their equipment through investments in renewal energy.

To illuminate what Broadway does best, Nell Benjamin and Seth Rudetsky have written an original song to symbolize how the theatre community will work together and spread the message. At today's press event at the Eugene O'Neill Theatre, a new song was performed for the very first time by representatives of Broadway casts.

Nell Benjamin is a Tony Nominated composer / lyricist of Legally Blonde, The Musical, which is
currently on tour across the country; and is the composer for the new adaptation of Pirates of
Penzance and lyricist for Sarah Plain and Tall. Seth Rudetsky is Sirius XM Radio's "Live on
Broadway" host and Broadway personality. Musical Director for the project is John McMahon.

The Broadway League, founded in 1930, is the national trade association for
the Broadway industry. The League's 600-plus members include theatre owners
and operators, producers, presenters, and general managers in over 240 North
American cities, as well as suppliers of goods and services to the theatre
industry. Each year, League members bring Broadway to nearly 30 million
people in New York and on tour across the U.S. and Canada. Visit
www.BroadwayLeague.com.

The Natural Resources Defense Council (NRDC) is a national, nonprofit
organization of scientists, lawyers and environmental specialists dedicated to
protecting public health and the environment. Founded in 1970, NRDC has 1.2
million members and online activists nationwide, served from offices in New
York, Washington, Los Angeles, San Francisco, Chicago and Beijing. 

For more information visit www.greenbroadway.com

 

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