Artist Alexander Melamid today announced the creation of a new project, the Art Healing Ministry. In its New York clinic, located at 98 Thompson Street in Soho, Melamid applies his revolutionary method of using art to alleviate major human physiological and psychological afflictions.
Melamid's work has long been at the forefront of scrutinizing society's prevailing cultural assumptions and ingrained beliefs. Along with Vitaly Komar, with whom he collaborated from 1972 until 2003, Melamid co-founded Sots Art, an art movement at the crossroads of Socialist Realism and Pop Art. Melamid's innovative projects have also ranged from teaching elephants to paint in the renowned Asian Elephant Art and Conservation Project (AEACP) to conducting worldwide research into what constitutes good art for the People's Choice series in the 1990s. More recently he painted the New Icons series, in which famous rappers, oligarchs, and religious figures, as well as stones, animals and statues, were depicted in a uniform neo-classical style.
In the course of his many years of creating and studying art, Melamid discovered that art gives off a mysterious energy. By focusing and manipulating this energy, he created a series of innovative art healing treatments. The Art Healing Ministry's method is based on the belief that visual art is an essential feature of the world's major mainstream and alternative creeds, from Christianity to yoga to palmistry.
"We all know the power of art, its power to galvanize, fortify, stimulate, rouse, soothe and enlighten," notes Alexander Melamid, founder of the Art Healing Ministry. "I want to bring this power directly to the people. Once you visit the Art Healing Ministry clinic, you will never regard a shaman, a curator, a yogi, or an art dealer the same way. If you love and believe in art, art has the power to heal and energize you," he said.
The Art Healing Ministry's new health clinic in Soho will employ art-based treatments to treat illnesses ranging from upset stomachs to seizures. The facilities include a Treatment Zone equipped with advanced image projection hardware, a Meditation Room in which clients may draw healing energies by meditating on the Art Masterpiece of the Day, an Art Dispensary for exclusive "prescription-only Art Medicines", and a unique Art Store for physical and spiritual enrichment.
Each patient who visits the Art Healing Ministry Clinic will benefit from its personalized Five-Step Program based on the interplay of four Methods:
1. Art Evaluation
Which artistic masterpieces among the many are the best attuned to the psyche and able to penetrate the immune system and pervade the genomic make-up of an individual client? This question will be answered during the first 20-minute session, through the use of the latest digital and analog systems of image delivery, including projections, preprogrammed image displays, and other cutting-edge techniques. The works of Old Masters including Raphael and Leonardo and modern artists such as Picasso and Warhol will be projected on the client to test for compatibility.
2. Immersion in Art
Based on the analysis made during the first session, special programs will be developed using carefully chosen images from the exhaustive library of world art, with the aim of saturating the client with the most effective visual imagery. This is intended to produce a cleansing effect, washing out intellectual, environmental and genetic impurities either inherited or accumulated. At this point, "prescriptions Art Medicines" will be dispensed, ranging from targeted viewings of masterpieces at local and international museums to at-home visual exercises.
3. Art Rejuvenation
This session is devoted to one or two specific areas of the body, inundating the most responsive organs of the individual client with the images found to be the most beneficial in previous sessions. Full immersion treatments such as the Brancusi slimming visualization and the Seurat facial skin rejuvenation will be employed.
4. Art Maintenance
The arduous task of maintaining the effects of the treatment and the achieved equilibrium of the fully-cured elements, while repairing the still-weak and/or incurable elements of the client's anatomy, will be the focus of this and subsequent sessions. This highly individualized process will be directed by the immediate needs of a particular client.
OFFICIAL OPENING, VISITS AND LAUNCH INFO
The Art Healing Ministry clinic and art store are now open for visits and treatments.
The Official launch on Wednesday, May 25 will include a meet & greet with Alexander Melamid and free guided tours for the general public between 5:00 and 7:30pm.