Disney Theatrical Productions today announced that its unprecedented Kids Go Free! ticket offer generated record-breaking sales totaling $1 million in its first three days. The offer began at 10:00 AM on Monday, December 1 and will continue until 11:59 PM on Friday December 12, while seats remain. Under the terms of the offer, ticket buyers can receive one free child's admission for kids 18 and under with each ticket purchased to all performances of Disney's Broadway shows between January 6, 2009 and March 13, 2009.
"We've always been gigantically proud that our shows are often people's entry to Broadway, but even we have been overwhelmed by the response from first-time theatergoers," said Thomas Schumacher, producer and president of Disney Theatrical Group. "Knowing that these families will be making memories that will last a lifetime is enormously gratifying."
DisneyOnBroadway.com experienced unprecedented website traffic on the first day of the ticket sale - the site had more visitors in one day than it normally gets in a week. Only a limited number of seats remain available and the sale will continue until December 12, unless all seats have been sold before that date. Kids Go Free! arrives just in time for holiday gift giving, and provides an alternative for gift givers shopping for presents that offer memorable experiences. Tickets can be purchased by phone, through Ticketmaster, at the box office or through a special website created for this offer, www.DisneyOnBroadway.com/KidsGoFree. Some restrictions apply. For more information on the Kids Go Free! campaign or on Disney's three Broadway shows please visit DisneyOnBroadway.com.
All tickets must be purchased between 12/1/08 at 10AM EST and 12/12/08 at 11:59PM. Offer is valid only with purchase of full-priced orchestra or front mezzanine tickets. With the purchase of one full-priced orchestra/front mezzanine ticket, customer will receive a ticket of equal value. Each ticket will be issued at a face value of 50% off plus $1.50 restoration fee per ticket. Additional orchestra/front mezzanine tickets may be purchased under offer for 50% off full-price plus $1.50 restoration fee per ticket. Ticketmaster service fees for each ticket also applicable to online or phone orders. Discount not applicable to restoration fee or Ticketmaster service fees. Offer not valid on prior purchased tickets and may not be combined with any other offer. ALL SALES FINAL. No exchanges or refunds. Not all seats discounted. Not applicable to groups. Other restrictions may apply. Dates, times, prices and cast subject to change without notice. Offer may be revoked without notice. Limit 14 tickets per person per 7-day period. Not applicable to groups.
DISNEY THEATRICAL PRODUCTIONS (DTP), a division of Disney Theatrical Group, operates under the direction of Thomas Schumacher and is among the world's most successful commercial theatre enterprises. Reaching a global annual audience of more than 10 million people in over 40 countries, DTP produces and licenses Broadway musicals around the world including Grammy®, Tony® and Olivier-award winning The Lion King, Beauty and the Beast, Elton John & Tim Rice's Aida, TARZAN ® and Mary Poppins, a co-production by Disney and Cameron Mackintosh which is about to launch its national touring engagement. Its most recent Broadway production, The Little Mermaid, debuted in 2007 and immediately became a Broadway sensation. That same year, DTP launched the professional touring stage version of Disney's High School Musical. In addition, DTP licenses musical titles for local schools and community productions through Musical Theatre International and on its recently launched website, DisneyMusicals.com.
Disney Theatrical Group also delivers live entertainment around the world through its partnership with Feld Entertainment, producer of Disney on Ice and Disney LIVE!, including High School Musical: The Ice Tour and Playhouse Disney Live!
